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1 results for "segmentation"


  • Product Strategy:  Key Challenges to Tackle while Implementing Smart Customization

    Customers, these days, demand ever-higher levels of personalized products and services to suit their needs.  Their demand is grounded on technological disruption and access to up-to-date information.  They believe that in an economy characterized by disruption and operational innovation...

    Tags: Strategy, Marketing, & Sales, Complexity, Cost of Complexity, product strategy, segmentation, Smart Customization, Value Creation, Valueless Variety

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