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15 results for "Southern Growth Studio"


  • Doing Right is Good Marketing

    The vehicles of marketing have transformed more in the last 10 years than in the previous 100 years. The communication tools and methods of the Industrial Era do not work in our shared world of instant informa­tion exchange.Original: http://innovationexcellence.com/blog/2018/08/25/doing-right...

    Tags: innovation, innovation excellence, marketing, Marketing Strategy, michael graber, Southern Growth Studio

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  • Creativity Redefined for Innovation

    The words “creative” and “creativity” have been hi-jacked by the world of advertising. The word means something specific to those familiar with Mad Men or Thirty-something advertising stereotypes. In these cases – and the cases of classic advertising – creativi...

    Tags: innovation, innovation excellence, Creativity, michael graber, Southern Growth Studio

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  • The Truth Behind the Faster Horse Myth

    According to legend, Henry Ford scoffed at market research and what we now call Consumer Insights, proclaiming, “If I had asked people what they wanted, they would have said faster horses.” While there is a certain degree of wisdom in this statement, it has been misquoted to justify b...

    Tags: innovation, innovation excellence, Henry Ford, ideation, michael graber, Southern Growth Studio

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  • Market Power Versus Brute Force

    Pushing too hard? Rushing to hit short-term numbers or an over-caffeinated executive can force some costly mistakes. Continue reading → Original: http://www.innovationexcellence.com/blog/2016/06/16/market-power-versus-brute-force/ By: Michael GraberPosted: June 17, 2016, 1:45 am

    Tags: innovation, innovation excellence, Strategy, growth strategy, market penetration, michael graber, Southern Growth Studio

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  • How to Survive Your Cultural Antibodies

    As Innovation and Growth Strategy consultants we have methods, processes, and exercises that we apply to client problems, but what is even more impactful is something else ultimately. That something is perhaps the rarest asset in corporate America for an unknown reason, something called courage. ...

    Tags: innovation, innovation excellence, Entrepreneurship, Psychology, Growth planning, growth strategy, michael graber, Southern Growth Studio

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  • Good Manners and Innovation

    Brainstorming sessions can easily devolve into a contest of strong egos or a parade of old, tired ideas and their accompanying resentments. Worse, meetings around ideation or innovation sour when there is lack of good manners. Continue reading → Original: http://www.innovationexcellence.c...

    Tags: innovation, innovation excellence, Creativity, innovation process, michael graber, Southern Growth Studio

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  • Once upon a Time, in Business

    In business and daily life, we are wired for stories as a species. One creation myth begins by saying God created humans because he needed good stories. Stories bind us together, creating an emotionally connected narrative through which we make sense of the world. I want to share a Here...

    Tags: innovation, innovation excellence, Creativity, Customers, Innovation, Research, Business Growth, Customer Co-Creation, Human-centered Innovation, humanity, michael graber, people, people and innovation, people-centred innovation, Personal Growth, Southern Growth Studio, stories, storytelling

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  • Essential Tactics for Innovation Intrapreneurs

    For authentic innovation to occur at an organization, you have to craft the culture of a place to accept and embrace new ways of working together and being in the market. More often than not, teams or outsourced agencies follow an innovation method, create many concepts that are new to the market...

    Tags: innovation, innovation excellence, Change, collaboration, culture, Strategy, Corporate Culture, Creativity, cross-functional team, empathy, Ethnography, Innovation Culture, innovation process, Intrapreneurs, michael graber, organization, risk-taking, Southern Growth Studio, stakeholders

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  • Lip Service or Real Metamorphosis? How Real Innovation Happens.

    When we get called into a company it is often because a very expensive innovation effort failed. One of the huge global innovation firms was called in to create a new platform and what happens next is very much like a bad action movie—you know the story. No surprises. The com...

    Tags: innovation, innovation excellence, culture, Governance, Leadership, Management, Corporate Culture, in-house innovation, Innovation Culture, michael graber, Outsourcing Innovation, Southern Growth Studio

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  • Private Label Becomes the Branded Product

    Almost everyday the Studio faces challenges that private label competitors impose upon our branded products clients. More and more private label brands are taking lessons out of the innovation and brand strategy playbooks and getting ahead of the once category-leading brand product. Original: ...

    Tags: innovation, innovation excellence, marketing, Strategy, michael graber, private label, Southern Growth Studio

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