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10 results for "Innovation Psychology"


  • Eleven Essential Behavioral Science Books for Innovators

    No matter how great an innovation is, it is only useful if people notice it, understand it, desire it, acquire it and use (and reuse) it. To achieve this, we need to understand human perception, motivations, decision making and ultimately, influence behavior. Below, in no particular order, are my...

    Tags: innovation, innovation excellence, Book Review, marketing, Psychology, #businessinnovation, Books as Tools, Books Review, consumer psychology, education, Evolutionary Psychology, Innovation Psychology, organizational psychology

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  • The Necessary Value of Unstructured Time

    I want to dedicate a column to the next generation. For me, this means addressing Uncle Leo and Ellery, my youngest son and grandson respectively. May they have the space to explore in the vast treasures of childhood and lose a sense of time while playing. There seems to be an unconscious conspir...

    Tags: innovation, innovation excellence, Creativity, Innovation Psychology, time management

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  • The Four Modes of Thinking and How They Impact Performance

    Hi there, this is your brain speaking. Just wondering what thinking mode you are operating in today?  Seems simple, but it’s important to know what’s going on up there. Here’s why: Success in today’s hyper-competitive global economy depends on what’s happen...

    Tags: innovation, innovation excellence, business performance, Creativity, Employee Performance, Innovation Psychology, mindsets

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  • How to be More Innovative by Winning the Brain Game

    Brainstorming. Problem Solving. Creative Thinking. These are all characteristics shared by the successful business professionals. However, you would be surprised to know that even the most successful businesspeople hold themselves back creatively because of ingrained patterns and “fatal fla...

    Tags: innovation, innovation excellence, Creativity, Innovation, Interviews, Books as Tools, brainstorming, Business Authors, Innovation Psychology, success

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  • One Thing All Successful People Have in Common

    I was speaking with a good friend recently and she shared with me something that triggered a thought about what makes people successful and happy. If you’re an innovator, pay close attention, this is especially relevant to you. Stick with me because this is perhaps the most important lesson...

    Tags: innovation, innovation excellence, Leadership, Entrepreneurship, Innovation Psychology, innovation success

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  • Innovating for Mind, Body and Soul

    We all know that we need to capture both the hearts and minds of the consumer if we want an innovation to be successful.  That logic alone does not always sell is clear from the science of psychology, which tells us that emotions play a crucial role in most, if not all consumer decisions. &n...

    Tags: innovation, innovation excellence, Innovation, affordences, Behavioral Science, consumer psychology, embodied cognition, Evolutionary Psychology, Innovation Psychology, Psychology, retail psychology, shopper psychology, system one

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  • Innovate Like Isaac Asimov – Lessons from An Innovator Years Ahead of His Time

    It should be no surprise that innovation is a constantly evolving field.  As innovators, it is in our nature to constantly evaluate, optimize and reinvent our models and processes.  Indeed, how can we expect to help our clients to evolve and reinvent their products and services if we ca...

    Tags: innovation, innovation excellence, Creativity, Innovation, Strategy, analogy, Asimov, innovation history, innovation process, Innovation Psychology, insight, parallel discovery, Psychology

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  • How to Avoid Greatness

    Want An Ordinary Life? Here’s How. If you clicked on this article because you’re okay giving up on your dreams for what’s ordinary and predictable there’s not much need to read any further, just carry on; it’s your choice and you’re the only person who has to l...

    Tags: innovation, innovation excellence, Entrepreneurship, Leadership, Behavioral Science, Innovation Psychology

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  • Four Ways to Nudge Smarter Innovation

    I love behavioral science. Together with related disciplines such as perceptual science, cognitive linguistics and cognitive psychology, I’ve found it to be incredibly useful in helping us both to innovate, and to communicate our innovations more effectively. However while it is wonderful f...

    Tags: innovation, innovation excellence, Innovation, Strategy, #innovation #innovator, Behavioral Science, consumer psychology, consumer research, Design Research, Innovation Psychology, nudge

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  • 3 Ways Our Bias to Oversimplify the Future Hurts Innovation

    Estimates that attempt to quantify failure rates for innovative products and services typically sit in a range somewhere between 70-95%. As an innovator, I find this an uncomfortably large number, especially given how much time and money we invest in innovation processes, consumer research a...

    Tags: innovation, innovation excellence, Innovation, Leadership, Management, Strategy, Business Psycology, cognitive biases, consumer research, Evolutionary Psychology, future, innovation process, Innovation Psychology, retail psychology, shopper psychology

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