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2 results for "Customer Decision Journey"

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  • What Is Digital Transformation?

    Organizations across all industries are undertaking “digital transformation” projects. But, what exactly is it? And, are they doing it right? At it’s core, Digital Transformation is driven by the tangible shift in the role of the technology within an organization.  No long...

    Tags: Information Technology, Operations & Supply Chain, Strategy, Marketing, & Sales, Accenture, Customer Decision Journey, customer experience, digital transformation, Digital Transformation Strategy, Internet of Things, IoT, McKinsey, Nonstop Customer Experience Model

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  • Marketing 2.0: How to Build On-demand Marketing Capabilities

    The Digital Era has brought on critical challenges for companies to meet new consumer demands for marketing.  Digital Marketing is undergoing transformation at an astounding rate.  There is a radical shift towards “on-demand” marketing, where marketing is becoming consistent...

    Tags: Strategy, Marketing, & Sales, Customer Decision Journey, customer experience, digital marketing, digital transformation, omnichannel, On-demand Marketing

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