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6 results for "Behavioral Science"


  • Innovate with a Nudge?

    Behavioural nudges are clever policy tweaks often used by governments to influence the choices that people make. They are often found to be more effective and less costly than direct actions such as quotas, taxes or subsidies. Here are some simple examples... Original: http://innovationexcelle...

    Tags: innovation, innovation excellence, Book Review, Build Capability, Culture & Values, Leadership, Management, People & Skills, Psychology, Science, behavior, Behavioral Science, change, ideas42, Social Impact, Social Theory, sociology, success, Sunstein, Thaler

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  • Innovating for Mind, Body and Soul

    We all know that we need to capture both the hearts and minds of the consumer if we want an innovation to be successful.  That logic alone does not always sell is clear from the science of psychology, which tells us that emotions play a crucial role in most, if not all consumer decisions. &n...

    Tags: innovation, innovation excellence, Innovation, affordences, Behavioral Science, consumer psychology, embodied cognition, Evolutionary Psychology, Innovation Psychology, Psychology, retail psychology, shopper psychology, system one

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  • How to Avoid Greatness

    Want An Ordinary Life? Here’s How. If you clicked on this article because you’re okay giving up on your dreams for what’s ordinary and predictable there’s not much need to read any further, just carry on; it’s your choice and you’re the only person who has to l...

    Tags: innovation, innovation excellence, Entrepreneurship, Leadership, Behavioral Science, Innovation Psychology

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  • Using Behavioral Intelligence to Create the Website of Tomorrow

    Every organization wants to be a leader in their industry. One way to get there? Creating an innovative, user-friendly site that thrills your audience. If you’re like most organizations, you’ve used data to guide your website improvement efforts. Web analytics tools such as Google Ana...

    Tags: innovation, innovation excellence, marketing, Technology, Behavioral Analytics, Behavioral Intelligence, Behavioral Science

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  • Four Ways to Nudge Smarter Innovation

    I love behavioral science. Together with related disciplines such as perceptual science, cognitive linguistics and cognitive psychology, I’ve found it to be incredibly useful in helping us both to innovate, and to communicate our innovations more effectively. However while it is wonderful f...

    Tags: innovation, innovation excellence, Innovation, Strategy, #innovation #innovator, Behavioral Science, consumer psychology, consumer research, Design Research, Innovation Psychology, nudge

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  • Science Says You May Not Be Procrastinating. Here’s Why…

    We constantly hear about the benefits of waking up early. It’s what successful people do, right? Wrong. I’ve never admitted what I’m about to share in a public forum before, primarily for fear of the stigma that’s attached to it. Would people think I’m getting old, l...

    Tags: innovation, innovation excellence, Leadership, Behavioral Science, Procrastination

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