How Behavioral Economics is Killing Innovation

How Behavioral Economics is Killing Innovation

By Discovery Lean Six Sigma

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When my daughter Maya was in middle school, she decided to repeat a behavioral economics experiment featured in Dan Ariely’s book Predictably Irrational for her science project. In her experiment, she offered participants from the control group two options. Facebook access, she suggested, was going to cost money. It would cost $5 a month to access Facebook ...

By: Yoram Solomon
Posted: August 16, 2019, 12:00 pm

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