So, if patients are customers, how do you sell to them?

So, if patients are customers, how do you sell to them?

By Discovery Lean Six Sigma

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Consumerization of sick care is on everyone’s lips. I think patient consumerism, i.e. the belief that if given the right information, patient-consumers will make smart sick care choices based on value , is a myth. However, since the holy grail is changing doctor and patient behavior to move sick care to healthcare, we should learn from ...



Original: https://www.innovationexcellence.com/blog/2019/07/26/so-if-patients-are-customers-how-do-you-sell-to-them/
By: Arlen Meyers
Posted: July 26, 2019, 12:00 pm

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