3 Ways Our Bias to Oversimplify the Future Hurts Innovation

3 Ways Our Bias to Oversimplify the Future Hurts Innovation

Estimates that attempt to quantify failure rates for innovative products and services typically sit in a range somewhere between 70-95%. As an innovator, I find this an uncomfortably large number, especially given how much time and money we invest in innovation processes, consumer research and market modeling.  But as disappointing as these numbers are, the reality ...



Original: https://www.innovationexcellence.com/blog/2019/07/16/3-ways-our-bias-to-oversimplify-the-future-hurts-innovation/
By: Pete Foley
Posted: July 16, 2019, 3:00 pm

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