Cognitive Bias is an Innovation Killer

Cognitive Bias is an Innovation Killer

By Discovery Lean Six Sigma

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I recently wrote about Cognitive Diversity, and today I reflect on Cognitive Bias, the other side of the same coin. I think (subconsciously biased) therefore I am (subconsciously biased). Psychologists generally agree that 90% of our decision making is driven by the subconscious. In other words, only 10% of the time are we actively (consciously) ...



Original: https://www.innovationexcellence.com/blog/2019/07/08/cognitive-bias-is-an-innovation-killer/
By: Steve Graham
Posted: July 8, 2019, 12:00 pm

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