Even if You Predict the Future Perfectly You Still Won’t Capitalize On It

Even if You Predict the Future Perfectly You Still Won’t Capitalize On It

By Discovery Lean Six Sigma

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In 1993 AT&T predicted the future in one of the most successful and prescient ad campaigns ever. They still missed the boat. Here’s what you can learn from their mistake. Editor’s note: Portions of this post are excerpted from my latest book Revealing The Invisible: How Our Hidden Behaviors Are Becoming The Most Valuable Commodity ...



Original: https://www.innovationexcellence.com/blog/2019/05/22/even-if-you-predict-the-future-perfectly-you-still-wont-capitalize-on-it/
By: Tom Koulopoulos
Posted: May 22, 2019, 3:00 pm

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