The Dream Customer

The Dream Customer

By Discovery Lean Six Sigma

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In 2012, the first major collaboration between Chrysler and Fiat produced a brand new version of the classic 1970s Dodge Dart, to a lukewarm reception. Why? At least three reasons: including a manual transmission for a mainly automatic transmission buying audience; installing a European style dual clutch, for mainly American buyers and entering a tough, ...



Original: https://www.innovationexcellence.com/blog/2019/04/27/the-dream-customer/
By: Sari van Poelje
Posted: April 27, 2019, 12:00 pm

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