Even Entrepreneurial Projects Must Fit the Brand

Even Entrepreneurial Projects Must Fit the Brand

By Discovery Lean Six Sigma

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To meet ever-increasing growth objectives, established companies want to be more entrepreneurial. And the thinking goes like this – launch new products and services to create new markets, do it quickly and do it on a shoestring. Do that Lean Startup thing. Build minimum viable prototypes (MVPs), show them to customers, incorporate their feedback, make ...

Original: https://www.innovationexcellence.com/blog/2019/04/04/even-entrepreneurial-projects-must-fit-the-brand/
By: Mike Shipulski
Posted: April 4, 2019, 12:00 pm

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