How Peloton Uses Consumer Insights To Drive Innovation

How Peloton Uses Consumer Insights To Drive Innovation

By Discovery Lean Six Sigma

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Peloton is the exercise company currently taking the fitness world by storm. The company’s sleek $2200 stationary bikes enable busy professionals to exercise at home, at any hour of the day or night. But that’s not what’s giving the $4 billion unicorn startup so much forward momentum right now. Peloton’s magic formula turns out to be ...



Original: https://www.innovationexcellence.com/blog/2019/03/18/how-peloton-uses-consumer-insights-to-drive-innovation/
By: Robert B. Tucker
Posted: March 18, 2019, 3:00 pm

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