Design Innovation – The Fender Stratocaster

Design Innovation – The Fender Stratocaster

By Discovery Lean Six Sigma

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Real world product and service design brings together form and function in ways that emphasise product/service features so that they convert to real and perceived customer benefits. There is often a great deal of redundancy in the design process. For example, one of the key weaknesses of early electric guitars was the fact that the ...



Original: https://www.innovationexcellence.com/blog/2019/03/13/design-innovation-the-fender-stratocaster/
By: Peter Cook
Posted: March 13, 2019, 12:00 pm

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