Cooperation for Innovation

Cooperation for Innovation

By Discovery Lean Six Sigma

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One of my Polish agricultural machinery clients was having a hard time. His budget for marketing had been halved, even though his sales targets were maintained at growth rate. I had a lengthy conversation with him about options in cooperation. The trick is to find another party that is complementary in product, market or brand, ...

By: Sari van Poelje
Posted: February 23, 2019, 12:00 pm

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