I was serving on an expert panel at a recent innovation conference and an attendee asked about the Semmelweis effect, the tendency for people to reject new evidence that contradicts established beliefs. He wanted to know how aspiring innovators can overcome inherent bias against new ideas.` The effect gets its name from the story of ...

Original: https://www.innovationexcellence.com/blog/2019/02/07/the-semmelweis-myth-and-why-its-not-really-true/
By: Greg Satell
Posted: February 7, 2019, 8:22 pm