Ten Questions to Answer Before Using Social Tools for Product Innovation

Ten Questions to Answer Before Using Social Tools for Product Innovation

By Discovery Lean Six Sigma

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Social media is incredibly effective for conveying marketing messages and for receiving rapid customer feedback. The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known. But social media is also a tool for inbound marketing – for understanding the customer ...



Original: https://www.innovationexcellence.com/blog/2019/02/05/ten-questions-to-answer-before-using-social-tools-for-product-innovation/
By: John Carter
Posted: February 5, 2019, 3:00 pm

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