Marketers Need to Start Preparing for the End of the Digital Age and the New Era of Innovation

Marketers Need to Start Preparing for the End of the Digital Age and the New Era of Innovation

By Discovery Lean Six Sigma

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In the middle of the 20th century, IBM used its headquarters in New York City as a showroom of tomorrow. Passersby could look into the window and see the newest mainframe on display, promising an exciting technological future. It was the dawn of the computer age, but marketers were largely out of the picture. It ...



Original: https://www.innovationexcellence.com/blog/2019/01/31/marketers-need-to-start-preparing-for-the-end-of-the-digital-age-and-the-new-era-of-innovation/
By: Greg Satell
Posted: January 31, 2019, 12:00 pm

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