When the Front End and Back End of Innovation Collide

When the Front End and Back End of Innovation Collide

This article was inspired by a recent blog by Seth Godin, where he discussed some challenges that start-ups who rely on early adopters may face when they scale up. https://seths.blog/2018/11/the-curse-of-the-low-hanging-fruit/For a start-up, early adopters who are highly engaged in a category, and/or know they have a problem, often represent easy sales.  They typically need little ...



Original: https://www.innovationexcellence.com/blog/2018/11/27/when-the-front-end-and-back-end-of-innovation-collide/
By: Pete Foley
Posted: November 27, 2018, 3:00 pm

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