Watch Heineken School Pepsi on How To Advertise to Gen Z

Watch Heineken School Pepsi on How To Advertise to Gen Z

By Discovery Lean Six Sigma

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It’s a lesson for every brand… Winning over hearts and minds of Gen Z is risky business, but done well it wins them (and the rest of us) like nothing else can. Watching the nightmare that unfolded in the wake of Pepsi’s recent ad featuring Kendall Jenner was like watching a train wreck in slow ...



Original: https://www.innovationexcellence.com/blog/2018/11/04/watch-heineken-school-pepsi-on-how-to-advertise-to-gen-z/
By: Tom Koulopoulos
Posted: November 4, 2018, 12:00 pm

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