Improve Your Innovation Process with Innovation Journey Maps

Improve Your Innovation Process with Innovation Journey Maps

By Discovery Lean Six Sigma

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The Customer Journey Map is a popular management tool.  It is a visual representation of customer interactions with a company and a tool to investigate, analyse and thus improve customer experiences.  Let’s borrow the tool and adapt it for our purposes. The Innovation Journey Map (IJM) is a similar concept showing the journey that an ...



Original: https://www.innovationexcellence.com/blog/2018/10/16/improve-your-innovation-process-with-innovation-journey-maps/
By: Paul Sloane
Posted: October 16, 2018, 12:00 pm

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