Why your customer-centricity project failed to deliver innovative outcomes

Why your customer-centricity project failed to deliver innovative outcomes

By Discovery Lean Six Sigma

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Customer-centricity is an ongoing theme that is central to businesses that are globally leading and relevant. Today, organisations know that consumer needs will effect and drive business strategy. It’s no longer enough to have a great product, you have to understand how that product fits into the lives of your customer. Organisations are investing heavily ...



Original: https://www.innovationexcellence.com/blog/2018/09/18/why-your-customer-centricity-project-failed-to-deliver-innovative-outcomes/
By: Michelle Tabart
Posted: September 18, 2018, 5:58 pm

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