Innovating for Mind, Body and Soul

Innovating for Mind, Body and Soul

We all know that we need to capture both the hearts and minds of the consumer if we want an innovation to be successful.  That logic alone does not always sell is clear from the science of psychology, which tells us that emotions play a crucial role in most, if not all consumer decisions.  And ...



Original: http://innovationexcellence.com/blog/2018/09/03/innovating-for-mind-body-and-soul/
By: Pete Foley
Posted: September 3, 2018, 12:00 pm

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