3 Problems With Positioning Statements

3 Problems With Positioning Statements

By Discovery Lean Six Sigma

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The concept of positioning statements has been around for decades, however just because you know what positioning is, doesn’t mean you understand how to do it. The classic positioning statement is a fill-in-the blanks exercise where you create a single phrase that encapsulates what your offering is about relative to your competition. It usually looks ...



Original: http://innovationexcellence.com/blog/2018/07/29/3-problems-with-positioning-statements/
By: Shelly Greenway
Posted: July 29, 2018, 2:57 pm

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