Embody the Problems to Discover Innovation

Embody the Problems to Discover Innovation

By Discovery Lean Six Sigma

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Much of the work of innovation takes place trying to deeply understand the unmet needs of a particular market. As one Innovation school of thought calls it, what are the “jobs to be done?” Discerning these needs, these undone jobs, takes more empathy than data, more heart than head, and it takes a real investment ...

Original: http://innovationexcellence.com/blog/2018/06/16/embody-the-problems-to-discover-innovation/
By: Michael Graber
Posted: June 16, 2018, 12:00 pm

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