Primed & Ready: How to Extend Your Brand & Conquer Adjacent Spaces

Primed & Ready: How to Extend Your Brand & Conquer Adjacent Spaces

By Discovery Lean Six Sigma

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It’s easy to think big. What’s harder is to activate the ideas that push the envelope responsibly. Welcome to the ‘Overlooked Middle’ —the way to tap sweet spots you’ve been missing. _____ When I’m in an ideation session, concepts typically fall into one of two banks: core ideas, which nestle tightly with the brand’s existing equity ...



Original: http://innovationexcellence.com/blog/2018/06/10/primed-ready-how-to-extend-your-brand-conquer-adjacent-spaces/
By: Nick Partridge
Posted: June 10, 2018, 3:00 pm

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