Innovation – More Powerful Than Marketing?

Innovation – More Powerful Than Marketing?

By Discovery Lean Six Sigma

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Innovation – More Powerful Than Marketing?

What always surprises us when working with big companies is that innovation is usually primarily seen as a growth tool. It is less commonly talked about as a brand-building tool. That’s usually seen to be the domain of big advertising campaigns that supposedly land enduring brand values. What if the best form of marketing wasn’t, ...



Original: http://innovationexcellence.com/blog/2018/04/15/innovation-more-powerful-than-marketing/
By: Shelly Greenway
Posted: April 15, 2018, 3:00 pm

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