Top 6 Reasons Why Customer Experience Mapping Efforts Fail

Top 6 Reasons Why Customer Experience Mapping Efforts Fail

By Discovery Lean Six Sigma

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Top 6 Reasons Why Customer Experience Mapping Efforts Fail

Before we can talk about how to improve customer experience maps, let’s start with a definition. Customer Experience Map: A large, colorful chart that impresses leadership for a few weeks and then gathers dust in the corner. A complex visualization that requires a user manual in order to identify anything productive. A user-centered process that, once ...



Original: http://innovationexcellence.com/blog/2018/03/30/top-6-reasons-why-customer-experience-mapping-efforts-fail/
By: Nick Partridge
Posted: March 30, 2018, 12:00 pm

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