Customer Journey Optimization: How to create balance between innovation and process optimization

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Customer Journey Optimization: How to create balance between innovation and process optimization

By Vrinda Nathany

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At most companies, the CMO’s dream is the COO’s worst nightmare.  Customer centricity and the associated digital initiatives have driven up operational costs and made it difficult to even begin a discussion about back office optimization.  In this whitepaper, you will learn more about an approach



Original: https://www.processexcellencenetwork.com/innovation/webinars/customer-journey-optimization-how-to-create
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