Brand Essence: The Rock’n’Roll of Business (Part Three)

Brand Essence: The Rock’n’Roll of Business (Part Three)

By Discovery Lean Six Sigma

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Brand Essence: The Rock’n’Roll of Business (Part Three)

Part 3 of 3 Your marketers either need to create a fire or be fired. If you have uninspired and uninspiring marketing professionals on your team, be warned. Give him or her one chance to kick into high gear. Then act decisively. Fire them if they cannot change tempo. Be bold and be emboldened. Marketers ...



Original: http://innovationexcellence.com/blog/2018/01/12/brand-essence-the-rocknroll-of-business-part-three/
By: Michael Graber
Posted: January 12, 2018, 1:37 pm

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