Brand Essence: The Rock’n’Roll of Business (Part Two)

Brand Essence: The Rock’n’Roll of Business (Part Two)

By Discovery Lean Six Sigma

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One real power of a brand is that it serves as a tuning fork for an organization, helping them quicken strategic decisions, vetting new opportunities, and making hard choices when projections are slipping away from the target. Nothing kills brand value more than short-term revenue focus. When the deafening sirens of Wall Street start signing, listening to the essence of brand can keep a company from wrecking on its own overexcited ambition. Brand is the moral DNA of an organization, and therefore it’s crucial to...

By: Michael Graber
Posted: January 6, 2018, 2:49 pm

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