How to Make a Smart Decision About What Improvement Platform is Best

How to Make a Smart Decision About What Improvement Platform is Best

By Discovery Lean Six Sigma

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I have a surprise for you guys.

Back in 2014, our company made the decision to move from a pile of marketing tools - what I like to call a Frankensystem - to a single tool that includes everything (love you, Hubspot!). This was tough for us because at the time we didn't have anyone on the team that specialized in this type of marketing - and certainly not anyone who had experience in evaluating marketing software. We had the recommendation of a consultant that planted the Hubspot seed, but other than that, it was up to me to figure out how to evaluate it. I found a comparison matrix online that compared Hubspot to some competitors, which I downloaded and added to as I researched.

A couple of months ago, another department at KaiNexus began looking for a platform to eliminate their Frankensystem, and I told them about the value of using a comparison matrix to figure out what platform was best. They're now researching options, and creating a comparison matrix to make the best decision.

Why is a comparison matrix a useful tool for evaluating software?

Posted: January 5, 2018, 2:18 pm

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Discovery Lean Six Sigma

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