Why the Test & Learn Approach Does Not Work

Why the Test & Learn Approach Does Not Work

By Discovery Lean Six Sigma

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The in-market test & learn approach to innovation is becoming increasingly common, because it meets the cultural needs of modern businesses to behave entrepreneurially. At The Strategy Distillery we believe (and have witnessed) this approach is life threatening to the future success of a newly launched product or service. Here's why...



Original: http://innovationexcellence.com/blog/2017/11/15/why-the-test-learn-approach-does-not-work/
By: Shelly Greenway
Posted: November 15, 2017, 1:00 pm

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