How Behavioral Design Can Help De-Risk Innovation

How Behavioral Design Can Help De-Risk Innovation

By Discovery Lean Six Sigma

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How Behavioral Design Can Help De-Risk Innovation

Everyone who works in innovation will regularly hear clients asking about how to “de-risk” innovation. In a world where consumers have more choice than ever before, how can we provide an increased sense of confidence about the solutions we deliver? While no solution is ever a sure thing, behavioral economics can help. It is increasingly ...



Original: http://innovationexcellence.com/blog/2017/08/07/how-behavioral-design-can-help-de-risk-innovation/
By: Ruth Schmidt
Posted: August 7, 2017, 12:00 pm

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