The Rock’n’Roll of Business (Part One)

The Rock’n’Roll of Business (Part One)

By Discovery Lean Six Sigma

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The Rock’n’Roll of Business (Part One)

Brand Essence (Part one of three) Like famous musicians, effective brands maintain a certain sway over those who come into contact with them, a sense of awe and authority that translates talent, focus, and hard work into an essence that communicates instantly. Let’s begin by defining the word “brand.” To start we will play the ...

By: Michael Graber
Posted: July 25, 2017, 5:51 pm

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