How to Build a Dynamic Brand

How to Build a Dynamic Brand

By Discovery Lean Six Sigma

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How to Build a Dynamic Brand

While brand positioning isn’t particularly hard to explain, neither is describing how a plane flies. But the physics of rapid air flow over the wings is one thing; actually designing and piloting a plane is something else all together.



Original: http://innovationexcellence.com/blog/2017/06/27/how-to-build-a-dynamic-brand/
By: Lou Killeffer
Posted: June 27, 2017, 10:00 pm

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