Private Label Becomes the Branded Product

Private Label Becomes the Branded Product

By Discovery Lean Six Sigma

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Private Label Becomes the Branded Product

Almost everyday the Studio faces challenges that private label competitors impose upon our branded products clients. More and more private label brands are taking lessons out of the innovation and brand strategy playbooks and getting ahead of the once category-leading brand product.



Original: http://innovationexcellence.com/blog/2017/06/24/private-label-becomes-the-branded-product/
By: Michael Graber
Posted: June 24, 2017, 12:00 pm

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